Experience Douro

Project Sheet

Project Designation:	Internationalization Project of the brand Experience D'Ouro
Project Code:	NORTE-02-0752-FEDER-033045
Main objective:	Reinforce the small and medium companies competitiveness
Area of Intervention:	North
Beneficiary entity:	Torres & Barreira, Lda.

The company stands by the following strategic objectives:Hit an International business volume of 31%, in the year after this project;
Be recognized, in both national and international markets, as a business of excellence, that sells tourist experiences related to the Douro region, that are unique and different from those sold by its competitors;
Register a business volume that allows the adequate return on invested capital;
Having, by 2020, a human resources structure that will allow an effective development of the company's internationalization strategy;
Invest in an internationalization strategy that will permit the attraction of new clients and partners.
After the completion of the investment, the promoting company is quite satisfied as it has managed to achieve all the objectives proposed in the application.